Privacy Policy.
How we collect, use, and protect your information when you visit this website or reach out to work with Kiley.
⚠️ Note for Kiley: This privacy policy is a professionally drafted template tailored to your business. Before this site goes live, please have it reviewed by your compliance officer at Benchmark Mortgage and/or a licensed attorney to confirm it meets all applicable federal, state, and lender requirements.
Who We Are
This Privacy Policy describes how Kiley Conner, a licensed mortgage loan officer (NMLS# 1453865) operating as Loans by Kiley through Benchmark Mortgage (Company NMLS# 2143), collects, uses, and protects information you provide when you visit this website or contact us about mortgage services.
For purposes of this policy, “we,” “us,” and “our” refer to Kiley Conner and Benchmark Mortgage as they relate to this website and the mortgage services offered through it. “You” refers to any person who visits, uses, or submits information through this website.
Loans by Kiley is a marketing website operated under Benchmark Mortgage, NMLS# 2143. Kiley Conner is a licensed loan officer in the state of Arkansas. NMLS# 1453865. Equal Housing Lender.
Information We Collect
We collect information in two ways: information you give us directly, and information collected automatically when you visit the site.
Information you provide directly:
- Your name, email address, and phone number when you submit the contact form
- Details about your home purchase or refinancing inquiry (e.g., loan type, timeline, location)
- Any additional information you choose to share in the message field of the contact form
- Information you provide when scheduling a call via the booking tool (Calendly)
- Information submitted through the online mortgage application portal (Floify) — governed by Floify’s and Benchmark Mortgage’s own privacy practices
Information collected automatically:
- Browser type and version
- Pages visited and time spent on the site
- Referring website (how you found this site)
- General geographic location based on IP address (city/region level — not precise)
- Device type (desktop, tablet, mobile)
We do not collect Social Security numbers, financial account numbers, credit card information, or other sensitive financial data through this website. Sensitive financial information required for a mortgage application is collected through secure, dedicated systems operated by Benchmark Mortgage.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiry about mortgage loans, pre-approval, or rates
- Schedule and confirm consultation calls
- Provide you with information about loan programs that may be relevant to your situation
- Follow up on outstanding inquiries you’ve initiated
- Improve the website’s content and user experience
- Comply with applicable legal and regulatory obligations
We do not use your information for automated decision-making, profiling, or targeted advertising. We do not sell, rent, or lease your personal information to third parties for their own marketing purposes.
A note on mortgage inquiries: If you submit an inquiry about a home loan, Kiley or a member of the Benchmark Mortgage team will contact you using the information you’ve provided. This contact is in direct response to your request and is not unsolicited marketing.
How We Share Your Information
We do not sell your personal information. We may share your information in the following limited circumstances:
- Benchmark Mortgage: As your loan officer, Kiley operates under Benchmark Mortgage. Information you share related to a mortgage inquiry may be shared with Benchmark Mortgage for the purpose of processing and fulfilling your loan request. Benchmark Mortgage’s privacy practices govern the handling of your mortgage application data.
- Service providers: We use trusted third-party tools to operate this website (listed in Section 5). These providers may process your information solely on our behalf and are prohibited from using it for their own purposes.
- Legal requirements: We may disclose your information if required to do so by law, court order, or a government or regulatory authority — including compliance with RESPA, TILA, and other applicable mortgage regulations.
- Business transfers: In the unlikely event of a business transfer or acquisition, personal information may be transferred as part of that transaction. You would be notified via prominent notice on this website.
Third-Party Services
This website uses the following third-party tools. Each has its own privacy policy that governs how they handle data:
- Formspree — Contact form processing. When you submit the contact form, your data is transmitted to Formspree and then forwarded to Kiley’s email inbox. Formspree Privacy Policy →
- Calendly — Appointment scheduling. When you book a call, Calendly collects your name, email, and availability preferences. Calendly Privacy Policy →
- Floify (Benchmark Mortgage application portal) — Online mortgage application. Information submitted through the application portal is governed by Benchmark Mortgage’s privacy practices and Floify’s data handling policies. Floify Privacy Policy →
- Google Analytics — Website analytics. We use Google Analytics to understand how visitors interact with this site. This service collects anonymized data about page views, traffic sources, and device types. You can opt out using the Google Analytics Opt-out Browser Add-on →
- Mortgage News Daily — Live mortgage rate data displayed on the homepage. No personal data is transmitted to Mortgage News Daily by your visit to this site.
We have no control over how these third-party services collect, store, or use your data beyond the scope of their services on this website. We encourage you to review their privacy policies before providing information through those platforms.
Cookies & Tracking
This website uses cookies — small text files placed on your device — to help the site function properly and to understand how it is used. We use the following types:
- Essential cookies: Required for the website to work correctly (e.g., session management). You cannot opt out of these without affecting site functionality.
- Analytics cookies: Set by Google Analytics to track page visits, session duration, and traffic sources. These cookies collect data in an anonymized form.
- Third-party cookies: Calendly and other embedded tools may set their own cookies when you interact with them on this site.
You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect how this website functions. For more information, visit allaboutcookies.org.
We do not use cookies for advertising, retargeting, or cross-site tracking.
Data Security
We take reasonable measures to protect the information you submit through this website. This site uses HTTPS (SSL/TLS encryption) to secure data transmission. Contact form submissions are handled by Formspree, which uses industry-standard security practices.
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of information transmitted to or stored on this site. You submit information at your own risk, and we encourage you not to share sensitive financial information (account numbers, Social Security numbers) through the general contact form.
For mortgage applications involving sensitive financial data, please use the secure application portal at kileyconner.floify.com, which uses bank-grade encryption and is operated under Benchmark Mortgage’s security protocols.
Your Rights & Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information. These include:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct inaccurate or incomplete information.
- Deletion: You may request that we delete your personal information, subject to any legal retention requirements.
- Opt-out of communications: If you have received email communications from us, you may opt out at any time by replying with “unsubscribe” or contacting us directly.
To exercise any of these rights, contact us using the information in Section 11. We will respond within 30 days. Note that some requests may be limited where we are required to retain information for legal, regulatory, or lending compliance purposes.
California residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Please contact us for more information.
Children’s Privacy
This website is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through this site, please contact us immediately and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this policy periodically. Your continued use of this website after any changes constitutes your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy, want to exercise your data rights, or have a concern about how your information has been handled, please contact us: